{"id":1546,"date":"2019-08-25T07:17:22","date_gmt":"2019-08-25T07:17:22","guid":{"rendered":"https:\/\/leitmotif.qodeinteractive.com\/?p=1546"},"modified":"2025-12-27T13:11:38","modified_gmt":"2025-12-27T12:11:38","slug":"format-na-wymiar","status":"publish","type":"post","link":"https:\/\/wiencek.tv\/index.php\/2019\/08\/25\/format-na-wymiar\/","title":{"rendered":"format na wymiar"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>Nie robimy reklam. Projektujemy formaty medialne. Wi\u0119kszo\u015b\u0107 agencji dzia\u0142a podobnie: pisze scenariusz, kr\u0119ci film, produkuje reklam\u00f3wk\u0119 albo seri\u0119 post\u00f3w.<\/p>\n<p class=\"p4\"><span class=\"s2\">To <\/span>historie opowiadane w gotowych, uniwersalnych formach<span class=\"s2\">. <\/span>My pracujemy inaczej. Zaczynamy od tematu \u2013 i dopiero potem projektujemy form\u0119.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1566911167792{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<\/p>\n<blockquote><p>&#8222;it may be a timely film, but it is its timelessness, as well as its depths of compassion, that qualify it as a great one.&#8221;<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2><b>Na czym polega metoda \u201eFormat na wymiar\u201d?<\/b><\/h2>\n<p class=\"p3\"><span class=\"s2\">\u201eFormat na wymiar\u201d to <\/span><b>proces projektowania autorskiego formatu medialnego<\/b><span class=\"s2\">, dok\u0142adnie dopasowanego do:<\/span><\/p>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>tematu zadanego przez klienta<\/b><\/span> (produkt, problem, idea, miejsce, marka),<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>odbiorcy<\/b><\/span>, do kt\u00f3rego naprawd\u0119 chce dotrze\u0107,<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>czasu i uwagi<\/b><\/span>, jak\u0105 odbiorca realnie ma,<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>kontekstu u\u017cycia<\/b><\/span> (telefon, kino, outdoor, serial, YouTube, wydarzenie).<\/p>\n<\/li>\n<\/ul>\n<p class=\"p4\">Efektem nie jest \u201ekolejny film\u201d ani \u201ekampania\u201d,<\/p>\n<p class=\"p4\">ale <span class=\"s3\"><b>unikalny format narracyjny<\/b><\/span>, kt\u00f3ry mo\u017cna rozwija\u0107, skalowa\u0107 i powtarza\u0107.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;65px&#8221;]<div class=\"edgtf-video-button-holder  edgtf-vb-has-img\">\n\t<div class=\"edgtf-video-button-image\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"670\" src=\"https:\/\/wiencek.tv\/wp-content\/uploads\/2019\/08\/blog-img-02.jpg\" class=\"attachment-full size-full\" alt=\"z\" srcset=\"https:\/\/wiencek.tv\/wp-content\/uploads\/2019\/08\/blog-img-02.jpg 1300w, https:\/\/wiencek.tv\/wp-content\/uploads\/2019\/08\/blog-img-02-300x155.jpg 300w, https:\/\/wiencek.tv\/wp-content\/uploads\/2019\/08\/blog-img-02-1024x528.jpg 1024w, https:\/\/wiencek.tv\/wp-content\/uploads\/2019\/08\/blog-img-02-768x396.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>\t<\/div>\n\t\t\t<a class=\"edgtf-video-button-play\" href=\"https:\/\/www.youtube.com\/watch?v=hmk1aHU0768\" data-rel=\"prettyPhoto[video_button_pretty_photo_70]\">\n\t\t\t<span class=\"edgtf-video-button-play-inner\" >\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 150 150\" enable-background=\"new 0 0 150 150\" xml:space=\"preserve\">\n                    <polygon points=\"31.361,35.913 110.502,74.538 31.361,113.162 \"\/>\n                    <path d=\"M15.002,138.184V11.817L144.463,75L15.002,138.184z M21.313,21.918V128.08L130.075,75L21.313,21.918z\"\/>\n                <\/svg>\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>[vc_empty_space height=&#8221;53px&#8221;][vc_column_text]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud\u00a0nisi ut aliquip ex ea commodo consequat. Duis aute. Donec enim diam vulputate ut pharetra sit amet aliquam. Ut sem viverra aliquet irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur maecenas accumsan lacus vel facilisis volutpat est. In eu mi bibendum sit amet luctus venenatis <span style=\"text-decoration: underline;\">exercitation ullamco laboris<\/span> sint accumsan lacus non proident, sunt in culpa qui nibh sed.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1566912001735{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<\/p>\n<blockquote><p>&#8222;lively, confessional, and entertaining &#8230; &#8222;<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_column_text]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex eacommodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officiat.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nulla malesuada pellentesque elit eget gravida cum sociis. A scelerisque purus semper eget duis at tellus at urna. Sed velit dignissim sodales ut eu sem. Amet purus gravida quis blandit turpis cursus in hac habitasse. Duis tristique sollicitudin nibh sit amet commodo nulla facilisi nullam. Et malesuada fames ac turpis egestas sed tempus. Dui vivamus arcu felis bibendum. Id diam vel quam elementum<\/p>\n","protected":false},"author":2,"featured_media":1548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-format-na-wymiar"],"_links":{"self":[{"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/posts\/1546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/comments?post=1546"}],"version-history":[{"count":5,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/posts\/1546\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/posts\/1546\/revisions\/2613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/media\/1548"}],"wp:attachment":[{"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/media?parent=1546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/categories?post=1546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiencek.tv\/index.php\/wp-json\/wp\/v2\/tags?post=1546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}